9 Ways To Market Your Book With A Trailer
Book Trailer Marketing: A 9-Step Guide
In today's digital age, readers are constantly bombarded with information, making it harder for authors to stand out.
Enter the world of book trailers – a compelling visual tool designed to pique the interest of potential readers.
If you've crafted a book trailer, or are considering it, here's a 9-step guide to ensure its success:
1. Begin with YouTube
Firstly, uploading your trailer to YouTube isn't just about hosting your video; it's about visibility.
Given its association with Google, your trailer becomes easily discoverable. Essential details to include are your book title, author name, a gripping selling copy, and convenient buying links for all formats.
If you’re venturing further, consider Vimeo as an additional platform.
2. Your Website: The Personal Touch
Your author website is often the first point of contact for readers.
By embedding the book trailer, you can enhance their experience. Whether you place it prominently on the homepage or create a dedicated section, make sure it complements your site's design and purpose.
3. Amplify on Amazon
Amazon is a giant in book sales, and featuring your trailer on your book's product page can boost conversions. If you're traditionally published, coordinate with your publisher for this step.
4. Mastering Social Media
Social media platforms, while diverse, offer tailored experiences.
A lengthy YouTube trailer might be truncated on Twitter, while Instagram might appreciate a shorter, snappier version.
Share your trailer multiple times: build anticipation pre-launch, celebrate the launch, and keep the momentum during anniversaries or other special occasions.
5. Smart Advertising
While organic reach is valuable, the power of paid advertisements can't be ignored.
Platforms like Google Ads, YouTube Ads, and Instagram can amplify your trailer's reach, directing potential readers straight to purchase points.
Remember to budget wisely and, if needed, consult with an advertising expert.
6. Engage Through Newsletters
If you have an email list, it's gold.
Share your trailer with subscribers either by embedding a direct link or by redirecting them to a dedicated landing page.
For those without a newsletter, now might be a good time to start, using the trailer as an enticing signup bonus.
7. Elevate Author Events
Incorporating your trailer into presentations or author talks can add an interactive dimension.
Besides breaking monotony, it serves as an engaging visual cue, drawing audiences closer to your narrative world.
8. Partner with Educators and Librarians
Never underestimate the influence of educators and librarians, especially if you're targeting young readers.
Sharing your trailer with them can earn you advocates in places of learning, increasing the chances of bulk orders or inclusion in curriculum.
9. Keep the Momentum
Continuous sharing is key.
Leverage your network, collaborate with book bloggers, or explore other ad platforms not mentioned here. Your trailer, after all, is a visual testament to your book's allure.
In conclusion, crafting a book trailer is just the beginning. Its success lies in a strategic, sustained promotional effort.
Now, over to you – how do you envision leveraging your book trailer?
A Special Thanks to Our Sponsor: Visdon Media
Before we conclude, we must extend our heartfelt gratitude to Visdon Media the trusted name behind over 200 captivating book trailers tailored for more than 150 authors across genres.
What sets Visdon Media apart?
Their end-to-end service! Their talented team skillfully navigates every stage of production – from insightful scripting, engaging voiceovers, to seamless video editing.
The result? A book trailer that doesn't just mirror your story, but amplifies its essence to potential readers.
But that's not all. To further elevate your book's presence, Visdon Media graciously uploads your trailer to their YouTube channel, offering additional exposure.
A testament to their quality?
Just last month, the trailer for "Dante's Demon" garnered a whopping 40K views on their channel!
For those seeking a trailer that does justice to your book's spirit and significantly boosts sales, you needn't look further.
Discover the magic of Visdon Media's work on their website: visdonmedia.com
Lastly, if you're an author interested in sponsoring a future post with us here at AuthorValley, do reach out at hello@authorvalley.com
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